Build your personal digital brand in 20 steps
More and more professionals develop and maintain interesting digital profiles working on their personal brand through Linkedin, Twitter and developing their blogs.
In our daily work, we usually train executives and complete firms, the more of them with thousands of employees, about the strategic importance for a firm today that all its employees proactively manage their personal digital profiles as brands.
However, as we approach certain technophobic leaders, we begin to see a strong resistance to change, a reluctance to accept that everything is changing rapidly, that we live in new times, with new rules that must be learned, practiced and respected if we want to continue being competitive in this, the second decade of the 21st century.
Personal Branding: The Development of a Digital Personal Branding and as a Valuable Profile
The first thing to understand is that new eras demand new rules. We must first understand, recognize, assimilate and accept that we are living a new era, the more exciting and disruptive era according to the World Economic Forum, that industrial and post-industrial revolutions are now history and that the world has evolved, yes, evolved towards a more collaborative form of society: The Information Society or simply, the age of the Internet.
Let’s do a mental exercise: If we are going to have a meeting with someone we do not know … We google it, right? So … Why leave the answer to this search at random?
There is a saying on the Internet that is extremely valid in these times:
The first impression is the last impression
How do we build that first impression then?
1. Analyze your “digital footprint”. Analyze what the web says about you and especially in what order it is presented by Google. If there is negative information, the only way to eliminate it is to send it to the later pages of the search engine and this work can be just titanic.
2. Study how the best ones handle their personal brand. The best way to learn is by the example of others. Make a list of what they do and apply that know-how in you.
3. Plan the digital presence of your personal brand (A Blog, Twitter, Linkedin, Facebook, Instgram, etc.). You must also be special, original, different, credible, creative, consistent and sustainable over time.
4. Be honest with yourself and only work what you can attend and keep it constantly updated with new information, facts and figures (infographics)
5. Remember that everything adds up if you work well and everything is affecting you negatively if you work it badly or leave it.
6. A picture is worth a thousand words: Your profile picture is very important! Use the same in all your networks and blog, so you are easy to identify in a search.
7. Find your niche where you really stand out and bring value and stay there. Opening up to many topics only causes confusion in people who will not know finally what your blog or networks are about.
8. Create a blog in WordPress. The blog is the center of gravity of your digital presence where you will publish your articles that you will later share as posts on Facebook, Linkedin or Twitter. There is no friendlier Content Management System than WordPress. Google just loves it.
9. Be original, do not copy material. If there is material that serves as source cite them and reward them with links, that helps your SEO and it is likely that in retribution they will also link to your articles improving your search engine positioning.
10. Learn to unlearn and learn again. Remember, the rules of the game changed and if you do not empty the cup you will not leave space for new knowledge to enter. Your worst enemy is the arrogance that dictates to your mind: “this is irrelevant, I do not need it”. Believe me, it does not matter who you are, what profession you have or what you do, you need it … we all need it.
11. Provide value in this way you will position yourself as an expert in the field of your choice. It is recommended that you select certain topics (no more than 10) but all linked to the professional topics in which you are looking to highlight.
12. Do not just post, “listen” to your audience, engage with them, converse and answer their questions, comments and concerns. Your followers / following ratio on Twitter should be as much as possible 1:1.
13. Follow and engage with thought leaders in the area of your expertise. Comment and share their content, they will do the same for you and raise your reputation.
14. Monitor current issues. What are the trends in your industry? What are you talking about? Join the conversation, study daily, learn and share value.
15. Participate in Linkedin groups and lead the conversation. Leading is not just talking, talking and talking, it is reading to others, valuing, commenting and thanking their contributions.
16. There is a great opportunity for you to impose a trend; being is the leader that everyone reads. Look beyond and inform yourself thoroughly analyzing where your industry is going.
17. Use images; they capture people’s attention 60,000 times faster than texts.
18. Learn, follow more people every day, share your contributions, comment them, add value … in this way you will transform yourself into someone with whom everyone wants to relate.
19. Be disciplined and make this process, a routine that you respect and practice with passion. You will notice in your contributions how much you are involved with your audience, your profession and your career.
20. Most importantly, enjoy the way, remember that the pleasure is in the walk, not only in reaching the goal.