The Great Benefits that Digital Transformation brings to Companies Everywhere
For approximately 3 years now, we have been providing consulting services in digital transformation. It’s such a new concept that the vast majority of members of the board had never heard the term.
In other articles, I have already spoken and explained that Digital Transformation is a discipline to transform companies stuck in the twentieth-century mindset, with legacy systems and processes for a world that has already gone.
The digital economy revolution of the 21st century has changed the rules of the game so it is very important that all companies respect and apply these rules as soon as possible. It is not an option, it is going through a Digital Transformation process or disappear.
Social networks, with almost 3000 million people relating, are changing everything, the way we work, we inform, we study, we have fun, we share experiences, anyway, we live …
In an age of social and mobile hyper-connectivity, every company should be able to innovate, adapt to change and even benefit from it in an agile and proactive way, leading change instead of being affected by it, thus avoiding being a victim of what Brian Solis correctly calls
Digital Darwinism: A state of business failure where technology and society move faster than the company’s ability to adapt
The result is that your company is transformed, into a Data Driven Company,an organization whose culture, processes and information systems encourage vast networks of people to create business value through collaboration, innovation and the ongoing challenge of status Quo.
Data Driven Companies connect people so they can share information, knowledge, and ideas quickly and nimbly through public or private conversations in groups, sharing knowledge and content from various sources and formats from any device, fixed or mobile.
“The real risk of innovation is not doing it!”
Why not leverage the development of our companies in this new paradigm? Why not make the experience of our two main clients, the external customer and the internal customer, an agile experience, with which to engage, innovative, disruptively, entertainingly, emotionally and humanly?
How do we develop an exciting, agile, highly competitive culture and provide this talent with an ecosystem that enables them to do their best while making the experience of working at the firm truly extraordinary? The transformation of a company into a “Data Driven Company”, “is not so much a technological issue … it is above all, a cultural transformation centered on people and processes so that the experience of working in the firm is exciting and agile and allow our staff to develop their personal and professional potential to the fullest.
Many managers always say to me: “Okay Pablo, I buy the idea, but please list me the concrete benefits that a digital transformation process would generate in my company. Well, here they are:
Goals to achieve by transforming our company into a Data Driven Company
- Help our team of people to align with our purpose, vision, mission, values, strategy, and goals.
- Flatten the hierarchy of the organization: Connect the base with the tip of the hierarchical pyramid and vice versa.
- Remove internal silos. Improve interdepartmental communication.
- Access shared knowledge and intelligence. Encourage people to work in a cooperative, conversational and collaborative environment.
- Promote internal collaboration. Sharing of data and documents but within the context of projects and programs
- Give greater agility to the firm.
- Create more, deliver more, innovate more, sell more
3. Increase Productivity
- Reduce the daily overload of emails received by all employees in the company.
- Hold online conversations within the context of the projects in which you work.
- Access the information in a much simpler way.
- Assist in making intelligent, documented and timely decisions.
- Be more productive by avoiding delays looking for information all over the company.
- Facilitate teamwork.
- Reduce friction and eliminate bottlenecks
4. Foster Innovation (endogenous and exogenous)
- Use Crowdsourcing models to bring in new ideas.
- Access the collective wisdom of the company and its stakeholders Improve relationships with our clients and make them closer and personal.
- Connect internal communities and cultivate external communities
- Make the decision-making process open, inclusive, participatory and transparent
5. Truly and honestly focus on our customers
- Get to know our customers in depth.
- Fulfill our brand promise
- Reduce the number of calls to the Call Center. Customers do not like to call. Let’s give them a social experience.
- Let our clients know that we are at always at their side at all times, even in social networks or Whatsapp.
- Improve customer retention. Let’s stop losing customers who leave us because they feel we do not listen to them or because we offer them a bad service
6. Reduce spending
- Reduce costs and communication times.
- Dispose of redundant communication channels.
- Reduce recruitment costs.
- Generate a culture of satisfaction of our internal customer and increase the retention of talent by providing an efficient, friendly and even exciting work ecosystem
- Gradually eliminate legacy systems. Eliminate redundant or obsolete technological systems.
7. Disseminate knowledge
- Facilitate access, sharing and developing knowledge both in and out of the firm.
- Locate and highlight thematic experts.
- Transform them into influencers and share their know how with the firm.
- Preserving corporate memory.
- Allow the know-how of the firm (that often resides in the minds of our staff) is not lost but is preserved and shared in a digital way.
8. Interact and “engage” with your employees
- Attract the best new talent. The best Millennials we seek to attract are deeply social. By providing them with a proactive, intelligent and social ecosystem we are creating the conditions to attract them, to make them give their best and retain them.
- Accelerate the on-boarding of new staff. With most of the information online, the process of entering new talent is greatly facilitated.
- Improve the work experience and increase the satisfaction of our internal client by providing an experience and a social ecosystem based on relationships thus increasing their sense of belonging
9. Improve communications:
- Improve internal communications. Let’s give our staff a voice and a face.
- Reduce substantially the inefficient and noisy use of email.
- Build trust and increase the rapport of our teams.
- Allow two-way communication between all the people of the company regardless of their functions or positions.
10. Refresh our culture
- Redefine the corporate culture of the company by making it more cohesive and united.
- Make it fresh, exciting, open, collaborative.
- Discard routine, boredom, and monotony.
- Build stronger and more cohesive “tribes” within the company.
- Encourage our staff to engage and passionately in the themes and projects of the firm.
- Develop a new management style, less managerial, more supportive, closer, more humble, open and transparent and responsible for shared goals
11. Develop a more flexible work environment, where people love to work
- Allow telecommuting outside the office.
- Work from anywhere at any time.
- Target on the results more than being obsessive about the accomplishment of working hours.
- Enable workspaces for mobile devices of all types: Laptops, tablets, and smartphones inside and outside of the office.
- Provide them with permanent collaboration and high-end connectivity.
- Improve the experience of field workers.
12. Increase the agility of the firm
- Facilitate change management.
- Increase the commitment of our employees with the change, the innovation and the optimization of our work and services.
- Increase organizational agility. Respond quickly, informally and efficiently to the problems and opportunities presented on a daily basis.
- Adopt a culture of “doing and learning”, of living in “permanent beta”, always challenging the status quo.
- A Data Driven Company has understood in depth that the responsibility of each employee of the firm is to serve their peers and that those we serve, even internally, are also our customers.
- To achieve the trust of our internal clients, each of us must be accessible, reliable, receptive, willing to change, transparent, open to constructive criticism and above all … committed to the success of all as a whole.
- Innovation must be effective, sustained, transformative and if possible … disruptive.
The real problem that we usually find, is in the mindsets of the managers and directors of theses companies, which is why we “force them” to “learn to unlearn”.
What has accelerated is the pace of change. The rules of the game have changed drastically and what made you successful in the twentieth century will not necessarily make you successful in the twentieth century.
Remember … What brought you here, won’t take you there